Answer|IWG Yongtenai: Three dimensions and a dream of [source innovation"

Half a month after the "Technical Conference" ended, Somen.com and Yongtenai met again at the Shunde Exhibition. This time, we witnessed the [debut" of the PUR rapid spray coating composite solution for wooden doors. Like every time in the past, the launch of Yongtenai's latest solution may push the wooden furniture manufacturing a small step forward.

And we, like an observer standing next to a new starting point, are looking forward to the future success of this "player" and are also trying to find out: to drive this adhesive company to continue to make breakthroughs and create unprecedented achievements. Where is the inexhaustible driving force for creation?

During the interview, Cheng Hanwen, general manager of IWG Yongtenai Product Technology Center, inadvertently mentioned the term "source innovation", which made people feel enlightened. So we simplified it to "source innovation", and we seemed to get the [answer] immediately.

01
One dimension of source innovation: breakthroughs in raw material research and development
- IWG Yongtenai -
As a technology-driven enterprise, R&D is naturally the core of Yongtenai's foothold and development. From the "production-sales" model in the traditional sense, to constantly upgrading products and being able to provide solutions to customers, and then to being able to tailor-made solutions, while meeting the higher-level needs of the market that are constantly growing, Yongtenai He is also constantly improving. However, behind its transformation process, R&D has always been continuously effective.

Previously, in the industry`s impression, Yongtenai`s research and development always focused on the [downstream applications" of adhesive products. Not long ago, before the 11th China Door and Wall Cabinet Technology Conference, Soumen suddenly learned that Yongtenai, which has been making great achievements in PUR products in recent years, was one of the AB two-component rapid compound adhesives. A historic breakthrough has been made in the research and development of a kind of raw material, which has completely relieved relevant domestic companies from the worries that such products may be "stuck".

So why does Yongtenai turn its perspective to the "upstream" of adhesive products and engage in research and development of raw materials? In this regard, Cheng Hanwen analyzed that under normal circumstances, if manufacturers can purchase ready-made and stable raw materials overseas, they generally do not choose to independently develop and produce them, especially when the dosage is not large.

The reason why Yongtenai chooses to self-research and produce raw materials is that, firstly, in view of the drastic changes in international geopolitics in the past 2-3 years, the company has predicted that a raw material supply crisis may occur, and has taken precautions to cope with the most unfavorable industrial chain situation. ; The second is to firmly hold the raw materials in your own hands, and product stability will be more and more guaranteed, making product iterative updates more advantageous.

Therefore, the first dimension of Yongte Naiyuan's innovation lies in the breakthrough of independent research and development of raw materials.

02
The second dimension of source innovation: source-end R&D
- IWG Yongtenai -
In a utilitarian and slightly impetuous society, R&D often has different "cores", and the connotation is often unclear. For example: to achieve a technological breakthrough that fills a gap, the word "innovation" is naturally well-deserved; making small modifications and changes on the basis of predecessors is also regarded as an innovative move in today's public opinion environment; even many times, imitating competitors, The so-called "reverse" actually calls itself technology research and development.

Different from the above situation, the deeper value of Yongtenai's innovation lies in its ability to stand at the starting point of technological change and start source-end research and development for the industry.

Take the new generation PUR rapid composite solution for wooden doors brought by Yongtenai at this technology conference as an example. It is a brand-new solution composed of new PUR composite adhesive and new shower coating equipment. In this set of solutions, the new PUR composite adhesive is the latest masterpiece of Yongtenai, which goes without saying; the focus is on the innovation of shower coating equipment, and Yongtenai is also the leader and main promoter.


Why would Yongtenai go ahead of the equipment manufacturers and take the lead in doing things that the latter are better at? Cheng Hanwen explained this: The development of new equipment is always slightly later than the development of new adhesives. If a new type of glue has come out, but there is no corresponding equipment for application, the "charm" of the new product will not be shown, and it will be difficult to promote this product in the market.

Obviously, Yongtenai does not want to [wait" for equipment manufacturers to upgrade equipment because they discover the value of new adhesives. On the one hand, this can be seen as driven by immediate commercial interests; on the other hand, objectively, Yongtenai is also Proactively promote equipment updates and changes, paving the way for more efficient solutions at the source. This is the second dimension of Yongte Naiyuan`s innovation.

03
The third dimension of source innovation: contribution source power
- IWG Yongtenai -
At present, the pace of urban life is accelerating, and the demand for one-stop purchasing among home users is also becoming increasingly strong. "Looking at door and wall cabinet brands from the C side is actually the same as looking at supply chain manufacturers from the B side," Cheng Hanwen said by analogy.



He said that consumers have the same expectations for integrated home products and services. As a demand side, door and wall cabinet brands also need supply chain companies to have one-stop problem-solving capabilities. Specific to the use of glue, the market requires suppliers not only to provide adhesive products, but also to build systematic glue supply management solutions for brand owners.



This is why Yongtenai has been committed to promoting and striving to achieve smart collaboration. With the introduction and gradual popularization of Industry 4.0, especially the increasing pressure of "labor shortage" on enterprises, manufacturing enterprises are increasingly eager to get rid of their dependence on manual operations as soon as possible and instead rely on intelligent production lines with continuously improving functions. .



But the real contradiction is that the overall domestic supply chain has been in a low-level development state for a long time. The supply chain service capabilities are lagging behind, there is a lack of R&D awareness, product R&D is seriously lagging behind, the timeliness, safety and stability of the supply chain cannot be guaranteed, and the overall informatization of supply chain enterprises is insufficient, which is far from the expectations of brand owners for the supply chain.

To this end, Yongtenai has chosen to invest a huge amount of time and energy, investing manpower, material and financial resources, focusing on building a smart collaborative factory, and connecting brand partners with a smart collaborative system. Cheng Hanwen regards it as "source power research and development".

Specifically, the field of home furnishing manufacturing has its own common problems. Once Yongtenai meets the urgent demands of one of its customers through intelligent means, other customers in the same industry can also follow the rules and solve the same problem. There are actually very few supply chain companies that have this kind of R&D capability.

Therefore, Yongtenai resolutely chose to do something [difficult but valuable". When smart collaboration is realized, brand owners will have a rich product system, and supply chain companies will also have rich service application scenarios. Only in this way can they complement each other and achieve higher expectations of users on the consumer side.

In the interview, Cheng Hanwen talked about a type of respected companies around the world. They started from the chemical business. As the companies continue to grow, they no longer produce daily chemical products, but "climb up" and gradually Stay away from specific industrial applications and instead focus on basic chemical materials that can change people's daily lives, becoming a more valuable chemical company.

He did not mention specific company names, but the ones that reminded me were BASF, DuPont, Dow, 3M, Honeywell... all of them have a history of a hundred years of development, and all of them can be called scientific companies. From this, the author thought of a higher level of "source innovation": to be a chemical company and build the "foundation" that can benefit all mankind.